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Sustainability

What a Fishery Improvement Project (FIP) actually means for you

By Deep Sea AtlanticPublished 6 min read

On a spec sheet, “FIP-aligned” looks like a sustainability badge. It isn’t one, and understanding the difference protects both your sourcing story and your shelf.

A FIP is a direction, not a destination

A Fishery Improvement Project brings together the people with a stake in a wild fishery, fishers, processors, importers, NGOs, and often local authorities, to move that fishery toward internationally recognized sustainability standards. The work is structured against a public workplan with milestones, and progress is tracked and reported openly.

That last part is the point. A FIP is not a claim that a fishery is already sustainable; it’s a documented, accountable commitment that it is improving, with the evidence out in the open for anyone to check.

How a FIP differs from a certification

It’s easy to read “FIP” as a lighter version of an eco-label like MSC. They’re different tools for different stages:

For wholesale buyers, that distinction matters at the point of sale. We describe FIP participation as participation, and certification as certification. Keeping those separate protects you as much as it protects us. Telling them it comes from a fishery in an active, publicly tracked improvement project is both accurate and genuinely compelling.

What a FIP gets you as a buyer

Three things, mostly:

How to verify the claim

“FIP-aligned” is only as good as what sits behind it. Ask your supplier for specifics, and confirm them:

One question to ask: “Which FIP is this product from, and where can I see its public progress?” A supplier who can answer instantly is telling you something real. One who can’t is telling you something too.

Where Deep Sea Atlantic sits

Some of the fisheries we work with participate in Fishery Improvement Projects, corvina among the first, and we’ll point you to the specifics on request rather than asking you to take the label on faith. As our sourcing footprint across Suriname, Mexico, Guyana and Brazil grows, so does the share of it moving through improvement projects.

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